Associate Vice President - Google Analytics - IIT/IIM/ISB/XLRI/FMS

Associate Vice President - Google Analytics -IIT/IIM/ISB/XLRI/FMS

- Expertise in setting up and managing Google Analytics 4, including event tracking, custom dimensions, and data import.

- Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering.

- Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.

- Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports.

- Experience with Google Tag Manager for streamlined tag implementation and management.

- Familiarity with other Google tools, such as Google Search Console and Google Data Studio for a holistic view of website performance.

- Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.

- Ensure that the existing aggregate tables (data mart) are able to support a new set of granular funnel reports (across app and web), and user engagement reports for key site areas: PDP, PLP, Checkout, MyAccount

- Construct additional reporting tables on top of the data mart to facilitate these new reports

- Build or collaborate with the reporting team to build out the reports mentioned above

- Provide insight from reports

- Scripting in google data studio