Associate Vice President - Digital Marketing

Responsible for managing a team of Digital marketing professionals and involved in setting up digital marketing strategies and their implementations.

Account Planning & Strategy:

- Demonstrates bigger picture understanding of client's marketing strategy and can communicate how current data insights/tactics associate with longer-term strategy objectives

- Planning digital communication strategy and how different digital collaterals - website, social media, banners, mailers, etc would fit into the larger strategy

- Work closely with the creative team to ideate for digital collaterals

- Consult the client on how to manage digital collaterals

- Work with account managers to ensure that planned strategy is implemented effectively

- Coordinate deliverables for weekly status reports (projects, due dates, etc)

- Provide project management on all projects within the account team

- Multiple channel management as needed (branding, affiliate, search, email, web media, etc.)

- Team management

- Manage team revenues

- Turn around times across projects

- Source opportunities and convert appropriately

- Project Management skills/responsibilities should include:

- Ensuring planned projects are delivered effectively

- Forecasting & budget allocation