Associate Vice President - Analytics - RFP/RFI/SQL
Responsibilities:
- Maintain ownership of key deliverables and ability to handle a team of over 15+ people.
- Take lead in Business Development Activities RFP/POC/POV.
- Define project deliverables, controls and ensure adherence to these.
- Measure key KPI's showcasing impact of various business initiatives, in particular related to different marketing approaches and campaigns.
- Undertake complex cross-channel analysis of impact of initiatives on sales, calls, contract downgrades/upgrades, etc.
- Support customer profiling and identify behaviour patterns to help identify customer cohorts for various business objectives.
- Support with data-driven marketing experimentation.
- Building and optimizing churn prevention capabilities.
- Monitor project progress and ensure adherence to client expectation
- Communications, including process documentation
- Delivery of output
- Facilitation and gathering of client feedback on problem structuring
- Understand and define business problems, get all background information and collect relevant data points
- Build capabilities in junior team members
- SQL
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