Associate - Offline Marketing - Fashion eCommerce Startup

Hiring Associate - Offline Marketing in Mumbai with a leading fashion eCommerce startup.

Job specifications :

- Create, identify and understand consumer segments that are relevant for the product, towards whom marketing campaigns will be directed

- Develop campaigns, end-to-end, (on-ground BTL and ATL) with a goal to increase visibility and adoption of the product

- Implement marketing campaigns across all offline channels with effective use of budget to generate maximum reach

- Track the performance of the various campaigns

- Optimize campaigns to boost performance and document learnings

- Perform consumer research to identify trends and discover and develop new and different ways of reaching consumers

- Build organization capability (team and knowledge) to create India's best and most effective customer acquisition programs

- Actively partner and collaborate with cross-functional teams such as key stakeholders, PR, creative, national advertising, go-to-market and individual campaign teams to ensure a consistent message and focus across all consumer touch points

Candidates Preferred From Consumer Internet Companies

Salary Range: 8-10 LPA