Associate Marketing Manager - Online Gaming Firm

Company: Hiring for Indian online gaming company offering skill-based games providing engaging gaming experiences in rummy and fantasy sports for millions of users.

Position: Associate Marketing Manager in the Retention Team, who would be an integral part of the team in devising strategies and planning operations to retain our existing user base. You'll be required to assist the team in developing campaign plans, taking data-backed decisions and monitor reporting.

Primary responsibilities include below:

- Build an in-depth understanding of the product, user gameplay and in-house CRM system to formulate and execute various Retention marketing campaigns.

- Work closely with the Revenue, Brand, Product, and Analytics teams for creation, development and implementation of marketing campaigns

- Increase engagement and success of our messaging channels like Whatsapp, SMS, IVR, Push notifications etc

- Collaborate with Analytics team, leverage data to develop new marketing strategies and continually

- Optimise the effectiveness of existing campaigns

- Assist the team in campaign reporting, monitoring and tracking of different campaigns & also publish appropriate performance dashboards

- Craft good quality message templates for different channels

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- In collaboration with Marketing ops team, manage and own project timelines, creative quality, and content effectiveness

Minimum Job Qualifications:

Desired Candidature:

- MBA in Marketing from a reputed college

- Should have experience running new customer communication programs or running customer

- Ability to work with data and uncover insights into consumer mindset.

What will you bring along?

- Excellent academic record, strong logical and analytical skills.

- More than 1 year of experience in marketing (preferably online)

- Retention programs (preferably for a Mobile Product or a Mobile website)

- Out of the box thinker and innovator.

- Excellent communication, good with content creation (oral and written)

Job Location: Bengaluru