Associate Marketing Manager - Gaming Company

Company

8 yrs old Gaming company

Company is All about providing Awesome Game Play Experiences.

Company has funded by Tiger Global, a New York-based investment firm that has made significant investments in some of the most successful Internet companies in India.

HQ - Mumbai with development center in Bangalore as well.

Job description:

Position - Associate Marketing Manager (Retention)

Position/Role Description

Associate Marketing Manager plays a critical role in supporting various marketing campaigns for acquisitions, conversions & retention.

This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns.

You will get to work on various aspects of consumer marketing.

General Accountabilities/Job Responsibilities

Self-Study

- Spend time on website, play and get a first-hand understanding of how the website works.

- Study market research data to build a broad understanding of a typical player.

- Analyze funnel data and understand the player movement on the website.

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

Marketing Execution

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage retention campaigns and hit monthly retention and revenue targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

1. Perform creative analysis

2. Funnel analysis

- Take Full ownership for execution of various campaigns on revenue and retention.

1. Work with creative designers / web designers to ensure timely execution of campaigns.

2. Manage and own project timelines, creative quality, and content effectiveness.

3. Work with agency to co-ordinate the campaign content, creative delivery.

- Create/Work within the reporting framework to analyze effectiveness of all campaigns.

- Engage in data analysis to improve and refine campaign performance.

Job Specifications

- B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing.

- Excellent academic record, strong logical and analytical skills.

- 2 - 3 years of experience in marketing, research, operations (preferably online)

- Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)

- Ability to work with data and uncover insights into consumer mindset.

- Out of the box thinker and innovator.

- Excellent communication (oral and written) and analytical skills.

Job Location: Mumbai (Malad)

Job Position: Full time

Jafar Ahemed
Senior Recruitment Specialist
Zyoin, Bangalore