Associate - Marketing

Key Responsibilities:

- Assist in the creation of engaging marketing materials, such as brochures, presentations, social media content, and email campaigns.

- Conduct thorough market research to identify emerging trends, customer needs, and potential opportunities to inform marketing strategies.

- Support social media and digital marketing efforts by developing content calendars, scheduling posts, and engaging with followers.

- Assist in planning and executing promotional events, ensuring seamless logistics and contributing to a successful event experience.

- Collaborate effectively with cross-functional teams (e., sales, product) to develop and implement data-driven marketing strategies that achieve campaign goals.

- Contribute to the development and execution of comprehensive marketing campaigns and initiatives across various channels.

- Assist in tracking and analyzing key marketing metrics (e. , website traffic, social media engagement) to measure campaign effectiveness and inform future strategies.

- Participate actively in brainstorming sessions and idea generation for new marketing projects, fostering a creative and innovative approach.

- Provide administrative support to the marketing team, handling tasks such as scheduling meetings, managing budgets, and maintaining records.

- Assist in the maintenance and organization of marketing databases and customer lists, ensuring data accuracy and integrity.

Required Qualifications:

- Graduation or postgraduation in Marketing, Communications, or a related field.

- Strong understanding of marketing principles and techniques, with a passion for staying updated on industry trends and best practices.

- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software (e., social media scheduling tools, email marketing platforms).

- Excellent written and verbal communication skills with the ability to craft compelling marketing copy, deliver presentations effectively, and communicate clearly with diverse audiences.

- Ability to think creatively and come up with innovative ideas to develop engaging marketing materials and campaigns.

- Strong analytical skills with the ability to collect, organize, analyze significant amounts of marketing data, and translate insights into actionable recommendations.

- Knowledge of social media platforms and digital marketing trends, with a willingness to learn and adapt to new technologies.

- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines consistently.

- Strong organizational and time management skills with the capacity to prioritize tasks effectively.

- Ability to work collaboratively within a team environment, fostering open communication and contributing to a positive work atmosphere.

- Ability to work independently and take initiative on assigned tasks, demonstrating a strong work ethic and a proactive approach