Associate Manager - Social Listening & Digital Analytics - FMCG

We are currently looking to close an Associate Manager Digital Listening position with the topmost FMCG Conglomerate in India. The position is based in Kolkata.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by international publications. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

JOB PURPOSE:

Design, develop and deliver key business insights by leveraging digital analytics across social media platforms

PRINCIPAL RESPONSIBILITIES:

- Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms

- Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward

- Identify & monitor a potential negative or crisis situation and highlight it to the marketing team

- Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Define and track performance metrics of the brand campaigns across digital platforms

- Working closely with key stakeholders in Marketing to understand the business use cases for social listening

- Creating comprehensive social media monitors to generate business insights into actionable recommendations.

- Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.

- Identify influencers, industry experts and key opinion leaders to support in executing influencer marketing strategies

- Spotting social trends & liaising with the marketing team to ideate on topical campaigns

KNOWLEDGE AND SKILL REQUIREMENTS:

- Must have decent understanding of social analytic platforms.

- Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.

- Proficiency in English, including social media shorthand.

- Should have knowledge on how to handle the response management for brands.

- Excellent written and verbal communication skills.

- Excellent presentation, interpersonal and analytical skills.

PREVIOUS EXPERIENCE:

3-7 years' of relevant experience

QUALIFICATIONS:

Bachelors / B.Tech with 3-7 years of strong and relevant experience.

Job Location: Kolkata

Salary: Rs.12.0-15.0 Lpa