Associate Manager - Marketing - IT

- Demand generation

o Plan and manage demand generation activities including webinars, events, inside sales to generate leads for the sales pipeline

o Manage the lead-nurturing cycle along with sales and business teams to ensure a high conversion ratio for marketing-generated leads

- Content Management

o Create a content calendar to drive all marketing campaigns as per the annual marketing calendar for business units across all communication channels including social media

o Own the entire sales enablement lifecycle and build market facing collaterals across the funnel right from awareness to engagement including blogs, whitepapers, Infographics, playbooks, flyers, brochures, presentations, and videos

- Market Intelligence

o Generate quarterly economic and industry intelligence reports with actionable insights for our business units

o Educate business leaders about the latest market trends and the competitive landscape to enable tactical and strategic business plans

o Strategic activities:Develop integrated marketing programs across regions

- Be aware of the long-term aspects of brand impact while developing localised marketing campaigns
participate in analyst relations

- Align to the overall positioning and messaging for each business offering to meet business objectives and help build reusable market collaterals to drive engagement amongst stakeholders