Associate Manager - Marketing - IT

Associate Manager - Marketing

Here are a few highlights about the role:

Campaign development & execution:

- Develop campaigns aligned to support overall business objectives. Outline key programs & initiative details under the campaign.

- Lead the execution of the campaign by collaborating across business, marketing teams, vendors and other required partners to execute the campaign.

- Measure campaign output and report deliverables from the campaign.

Content:

- Support content and creative assets development for thought leadership and content marketing campaigns and programs.

- Develop messaging and content for campaigns and initiatives, including collaterals, videos, etc. to support execution. Partner with writers, designers, other teams and vendors in final delivery of content.

Client experience:

- Messaging and physical, digital branding assets; client engagement programs

- Develop and maintain all branding showcased at the three innovation hubs in India.

- Develop video assets required to enable business teams and influence sales pipeline.

Events:

- Develop, plan, curate and execute business events aligned to objectives.

- Collaborate with cross-functional teams to lead the execution of the event, including coordinating the execution of various elements, manage stakeholders, vendors and deliverables.

Collaboration & engagement:

- Partner with business to support on M+C requirements, including counselling on M+C related requirements, developing special collaterals required for business objectives, etc.

- Provide up-to-date reporting on the progress of campaign, including metrics, achievements and budgets

- Assist in planning and creating external communications for various channels, including email, video, blogs, infographics and social media.

- Collaborate with various marketing and creative teams to write and deliver internal and executive communications through various channels.

- Manage internal and external agencies, writers and creative designers as needed.

- Manage workflow using relevant tools to support strategic planning, marketing operations, budgeting and reporting.

Experience:

- Post graduate degree required in marketing, communications, brand marketing or related.

- Minimum of 10 years experience in marketing with strong background in content development. He/ she should be comfortable putting pen to paper to develop content. Should have an interest in learning about emerging technologies and how they can bring value to clients.

- Ideal candidate should have experience in technology business marketing related to cloud, AI, metaverse, cybersecurity, next-generation computing, or space or science tech.