Associate Manager/Manager - Search Engine Optimization - FinTech/NBFC/Financial Services Firm

Key Functional Areas of Responsibility :

- Develop and execute successful SEO strategies for multiple products

- Developing a long-term SEO strategy with a strong focus on mobile web

- Coming up with new ideas, leading brainstorms, and staying organized

- Taking hands on and creative approaches with content generation

- Staying current on new SEO research and emerging trends

- Performing site specific keyword research and competitive analysis

- Driving the implementation of on-page website SEO optimization

- Performing backlink analysis, opportunity identification, solicitation and optimization

- Preparing and communicating regular & ad hoc reporting on SEO performance

- Working independently with business stakeholders to identify KPI s, develop dashboards, and interpret metrics to deliver sound, data driven recommendations

- Highly proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports presentation

- Conduct keyword research to guide content teams

- Optimize website content, landing pages

- Direct off-page optimization projects (e.g., link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Keep abreast of SEO and integrated marketing trends

Requirements :

- 4-8 years' experience in SEO

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, Web Trends)

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mind set with numerical aptitude