Associate Manager/Manager - Content Marketing - IT

He/She will be an expert on social media analytics and community-building, understand the nuances, advantages, and shortcomings of each platform, and will continuously experiment with various content types to create stickiness and augment the overall growth marketing strategy with organic traffic and conversions .

Scope of Responsibility :

- Orchestrating digital content strategies across all online platforms.

- Driving traffic and engagement that translates to sales and brand promotion.

- Measuring the results of marketing activity; Work together with demand generation teams to run campaign-specific content executions.

- Build a team of external content-creators/ illustrators / video specialists.

- Implement SEO best practices to amplify content presence on the site

- Continuous experimentation with platform/content-pairing; Designing and implementing creative marketing strategies to disseminate content.

Qualifications :

- Business Degree/Degree in marketing or related field.

- 7-10 years of being a highly regarded content specialist in the technology2human / lifestyle domain

- Experience with online community building.

- Data-driven and highly analytical; Proficiency with Google Analytics / SEO tools.

- Proficiency with social media analytics(Sprinkler etc).

- Excellent written and verbal communication in English (native level expertise)