Associate Engagement Manager - Digital Marketing - IIM/ISB/MDI/FMS

Associate Engagement Manager

Location: Bangalore

Experience: 4.0 - 6.0 Years

Must-Have :

- Experience in a client-facing role

- Experience in planning, strategy, implementation, execution

DESIRED SKILLS :

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- Of the total experience, at least 3+ years of experience in strategic marketing or management consulting is preferred

- Exceptional verbal and written communication skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills, and a good knowledge of Excel and PowerPoint

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

- Willingness to travel to client locations for business meetings if required

DESIRED QUALIFICATIONS :

- MBA from a premier institute

- At least 3+ years of experience in marketing, strategy, or business consulting roles

RESPONSIBILITIES :

- Advise the client and account teams on new digital marketing opportunities and trends in the industry. Understand the client business and apply appropriate digital marketing frameworks to drive revenue growth/ client acquisition programs.

- Partner with account management teams to develop a digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, and site experience optimization.

- Ability to create strategic plans, develop business cases and formulate digital marketing strategies for our clients.

- Strategize and formulate implementable road maps for solving client challenges in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with subject matter teams

- End-to-end project management throughout the project lifecycle - strategy, planning, kickoff, implementation, progress, and postmortem.

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget, and quality delivery of the project

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress.

- Provides regular updates to internal and external stakeholders.

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals