Associate Director - Sell Side - Marketing - FMCG/FMCD/Online

Associate Director - Sellside, Bangalore

- Involves handling & managing of the entire P&L of the category or brand.

- Involves Planning for the merchandizing for the category across all touch points.

- Responsible for the Performance marketing for the category - includes owning the metrics on SEO, SEM, Affiliates for the category.

- Handles the CRM for the category - owning the planning and evaluation of the Push Notifications and Mailers.

- Responsible for handling the GTM for launches from a sell perspective.

- Responsible for the content creation for the category to drive higher customer engagement.

- Responsible for driving alliance offers for category - including bank, telco, data and other third party offers - coordinating with respective central teams.

- Responsible for business planning for the category.

- Responsible for the consumer experience for the category - including being incharge of all sellside activities to drive the experience roadmap for the category with the product teams.

Requirement :

- Should have experience in marketing/Brand management/product management/trade marketing/digital marketing/analytics.