Responsibilities include:- - Own the growth strategy comprising of retention marketing and product initiatives for scaling up of the business - Forecast monthly, quarterly, annual revenue growth and build annual operating plan to help achieve the same - Develop retention execution plans and deliver on retention targets within time and budget with complete ownership of retention marketing campaigns, promotional budget allocation & revenue of the business - Use data, customer insights, feedback, journey mapping and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage - Obsess over customers and deep dive into their engagement company. - Use this knowledge to identify opportunities of improved gameplay experiences and innovative marketing strategies to help retain and continue their engagement on the platform from a long-term point of view - Extraordinary analytical skills with the ability to form hypotheses and draw meaningful insights from various data sources. - Work closely with analytics members to identify opportunities, analyses, and interpret trends or patterns in huge data sets wrt to users and gameplay - Partner with Data Science to leverage machine learning & other technologies to automate campaigns, improve targeting and build personalization at scale for improved reactivation, retention and reducing marketing costs - Lead the function holistically i.e. user research, hypothesis led experimentation, building cross functional alignment to deliver on the growth objectives - Conceive, design and deploy event-based marketing programs (during IPL, WC) given the high-octane visibility of these events and its impact on the business - Lead a team of senior marketing managers, campaign managers, analytics managers who are high functioning & driven individuals. You will be responsible for ensuring their growth & success Skills - 7+ years of core growth marketing experience - experiment driven marketing experience at a high-growth company with a strong track record of driving high retention of existing users - Experience of designing & implementing growth strategy to deliver on aggressive goals & objectives (revenue, LTV, marketing%) for a business with an existing significant scale - Strong understanding of setting and executing AB tests to drive retention rate improvement - Should possess very strong understanding of the creative process to drive user retention - Should have obsessive focus on clearly measurable ROI - Product marketing experience in a growing business with obsessive customer experience - - Strategic growth mindset, first

Mumbai

Bangalore

Associate Director - Retention Marketing - eCommerce 

Associate Director - Retention Marketing - eCommerce  ,Job Description for Associate Director - Retention Marketing - eCommerce  in Grassik Consultants Pvt. Ltd. in  Mumbai Bangalore for (7-12) years of experience. Apply Now!

Job Description for Associate Director - Retention Marketing - eCommerce  in Grassik Consultants Pvt. Ltd. in  Mumbai Bangalore for (7-12) years of experience. Apply Now!