Associate Director - Product Marketing - AdTech

Associate Director - Product Marketing

We are looking for a Associate Director - Product Marketing with a leading client into adtech .

Responsibilities :

Go-to-market Strategy :

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

- Identify and apply cross pollination opportunities

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees