Associate Director - Media Relations - School

Associate Director - Media Relations with one of the leading B Schools in India

- Designing and implementing the PR strategy for ISB to cultivate our relationships with media, engage and expand our audiences, and drive brand awareness.

- Promoting and maintaining a positive image of the School by ensuring strong presence in print and electronic media

- Positioning ISB as a research-driven, internationally acclaimed management institute and showcasing the thought leadership of its faculty

- Generating talking/writing opportunities for ISB faculty in the top tier publications

- Planning and facilitating periodic media interactions/relationship building meetings with senior spokespersons from the School

- Organising press meets for key announcements/events of the School

- Developing and implementing media strategies in line with the School's strategic communications plans

- Developing content for press releases and talking points for media interactions

- Liaising with various departments within the School to generate media interest in their activities

- Responding to queries from different sources, primarily the media, in a timely manner

- Analysing media presence, benchmarking against other B-Schools/competitors, and presenting such information to internal stakeholders