Associate Director - Media Planning

Role Associate Director Media Planning

Responsibilities:

- Strategic media planning and implementation for broadcaster client

- Give recommendations on channel/ program launches, time-slots, TG, market priorities, promo planning guidelines, slot analysis, lapsers vs new audience

- Relationship management with key stake holders across clients

- Driving the digital agenda and media integration

- Responsible for revenue growth on clients

- Initiation & mastering of planning activities along with the team

- Competitive data mining & formatting. Creating competitive reports from excel to power point to derive insights from data. 

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV and Print 

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports 

- Manage the day-to-day implementation, optimization and performance of on-going campaigns. Assist in strategic analysis of campaigns 

- Manage day-to-day client interaction 

Prior Experience: 

- 5 + years experience in a media organization with thorough understanding of the media process, media departments and inter department relationships 

- Media planning experience on non broadcaster clients will be an added advantage

- Knowledge and application of media systems, planning concepts (reach , frequency, average OTS, CPRP, GRPs, etc) packages and data bases 

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI  - has to be a master in BARC

- Constructing media plans to deliver brand campaign objectives 

Skills Required: 

- Eye for detail | accuracy 

- Strong time management and speed of delivery 

- Conscientious with the ability to multi-task and work well under tight deadlines 

- Proficient knowledge of Microsoft Office (Word, Excel, PowerPoint) 

- Good communication skills - written and oral 

- Demonstrated ability to generate and present well-considered ideas and solutions 

- Strong organisational and analytical skills (at manager level) 

Education: Bachelors / Masters degree in related field (advertising, marketing, communication)