Associate Director - Marketing - Education

About our client :

Our client is a global education brand with a significant global presence, they have an established portfolio in India and are looking for a Marketing Head to manage their entire offline & digital presence, and leverage it to grow their brands, focused on increasing mind share and brand presence across all digital touchpoints for the company.

Role :

Reporting to the Marketing Head - APAC, you will be responsible for:

- Crafting the marketing strategy for the company and managing the overall offline & online marketing calendar around the same

- Managing all offline & online properties of the brand

- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics

- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns through the year

The Successful Applicant :

- The ideal candidate would come with 10-15 years of work experience, with a background in Ecommerce/Internet/Consumer Tech/Alco-Bev. Hands-on experience with all aspects of offline marketing

- You'll get the opportunity to - work with a global giant, lead the offline & digital piece and create a buzz around the company's brands amongst your target group, along with the opportunity to develop a unique and sought-after skill set in today's ever-expanding digital-focused world.