Associate Director - Marketing/Branding/Trade Marketing - eCommerce

Branding/Trade Marketing/Marketing - eCommerce Company

Hiring for Associate Directors who have experience into Branding/Marketing/Trade Marketing/ Product Development background with People management experience

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions

- Work with buying and inventory planning teams to reduce inventory where needed

Customer understanding :

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing :

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier.

Product Development :

- Trade Marketing

- Brand Management