Associate Director - Marketing Analytics - Technical Interview Preparation Platform

Associate Director - Marketing Analytics @ Interview Kickstart

Interview Kickstart is the leading global platform for Technical Interview Preparation.

Established in 2014, this startup works with Software Engineers to help uplevel their careers significantly by helping them transition into their dream jobs at Top-tier companies.

We need a Marketing Analytics expert to lead a team that will track users' journeys end-to-end through the whole cycle, figure out what really drives positive customer behaviors and what detracts from them, and come up with actionable insights. That is the key to how we would be able to focus and grow even more rapidly than we are doing today.

Key Requirements:-

- 5+ years of core analytics experience working in a B2C or SaaS company with at least 2+ years in marketing or growth analytics. Total work experience can be much more.

- Expertise in business intelligence, reporting and data visualization using any industry leading tool like Tableau, PowerBI or even Google Data Studio.

- Expertise in SQL

- Experience leading a team of marketing analysts

- Experience in data engineering is highly preferable - being able to connect disparate ad platforms & data sources into a cohesive database. For e.g. knowing how to use webhooks, Zaps, Google Spreadsheets etc. and connecting different ad platforms like Google Ads, Facebook Ads etc.

- Experience in managing performance marketing campaigns like Google Ads, Facebook Ads, LinkedIn Ads etc. or other digital marketing campaigns is a big plus

- Pro-actively generating data-driven insights to solve pressing business problems

- Experience in solving attribution problems (for e.g. attributing sales to different channels)

- Experience working closely with engineering & marketing teams

- Analytics experience in a start-up is a plus

- B.E./B.Tech from top engineering institutes preferred

- MBA is a plus