Associate Director - Experience Analytics - FMCG/FMCD

Experience strategy and planning

- Know the customer: Deeply understand customer behaviour, develop new customer insights

- Own perf metrices for category experience: Co-own sell-side experience metrics, develop new experience models, understand where opportunities are and work with Tech/Product create viable merch/search reco constructs to service them.

- Know the fashion market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optiminse for monthly content and trend planning.

- Know the competition: Understand on-line and off-line players. Ensure experience and trendy selection stays relevant and well ahead of competition

- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Trend Ecosystem + Seller/Brand Management

- Explore and develop deep and long standing relationship with influencer ecosystem partners such as - Brands/ fashion experts/ bloggers/ Magazines/TV/Movie Production houses/hotoshoot partners/Curators - to drive relationships from the strategic to the tactical.

- Co-own trendy selection with categories - stremline experience and visibility across touchpoints for engagement and conversions.

- Ensure high-share of mind from the seller and the brand for Trend Opt-ins. Build deep ties.

- Make sellers partners in driving disruptive changes for the category

- Influence the strategy for the brand in the category

Market Understanding

- Develop a thorough knowledge of the market - short term and long term trends

- Have an in depth knowledge of competition and vendors and ability to influence the market

- Develop and implement industry best practices. move the industry with you!

Scale Platform Experience

- Build content piplene with partners for imagery, shoots and fashion feeds. Own cost improvement and overall content portfolio management.

- Scale and build strategic conentnt marketing partnerships in the ecosystem.

- Manage in store promotions along with brands - make brands partners in customer communication

- Make the - fashion destination of choice- for the customers through the best online shopping experience to discover largest and trendy assortment of products.

- Own experience for category specific events and campaigns - innovate and execute high engagement topical events