Associate Director - Enterprise Marketing - AI Startup

Associate Director - Enterprise Marketing - Growth Phase AI Start up

- As Head of Enterprise Marketing, you will lead Company growth marketing and drive B2B account-based marketing through various strategic content marketing campaigns across various geographic locations. As the first growth marketing full-time hire, you will build the growth marketing function and develop a plan to ensure we are meeting pipeline and revenue targets.

- You will champion integrated campaign concepts, and drive results-oriented thinking across the marketing organization. This position will work closely with all business heads across Sales, Tech, Marketing, and the CEO of the company.

What you'll do?

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Understand the buyer and the end-user inside out and build detailed buyer personas based on what they want/need, how they buy, their buying criteria etc.

- Accordingly, build and execute product GTM strategy, lead new product releases, set competitive positioning, manage - day-to-day- marketing support, and initiatives for our products.

- Work closely with the Product, Content, Sales, Customer Success and other functions to develop value-driven content marketing strategy that aligns with the buyer's journey and campaign plans.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.)

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results. Consistently use data to iterate and improve marketing programs and results.

- Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Build, manage and inspire a high-performing team of growth marketers.

What are we looking for?

- Up to 7 years of experience in growth and/or demand generation SaaS marketing roles with people management experience.

- Performance-oriented with a proven track record of building comprehensive reporting and dashboards, and driving data-driven optimization and investment decisions.

- Demonstrated ability to lead, influence, and work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.

- Experience managing an internal team as well as demand gen and/or creative agencies.

- Comfort working in a fast-paced, deadline-driven environment