Associate Director - Engagement & Retention Marketing - FinTech

- Create and manage a full-funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels)

- Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys.

- Create scalable strategies and systems for content personalization.

- Establish a strong understanding of the interests and behaviors of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment.

- Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics.

- Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy.

- Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization.

- Understand user pain points and develop a user-first experience through skilled analysis to address consumer needs.

- Drive execution and delivery of initiatives

Attributes we are looking for:

- 2+ years of experience in the B2C internet industry is a must

- MBA from Tier 1 college or BTech from a renowned college or university is a must

- 5+ years of work experience in the lifecycle, or growth marketing at a high growth organization preferably in Fintech or a Social commerce industry

- Strong influencer and executioner, with the ability to translate recommendations into results.

- Relevant marketing experience of multi-channel Engagement and Retention programs

- Experience leveraging a complex marketing automation/email marketing platform.

- Strong analytical background and data-driven, demonstrating the ability to understand key performance drivers and ability to execute against findings.

- Great excellent written and verbal communication skills

- Strong results orientation, proven record performing to aggressive growth targets