AREAS OF RESPONSIBILITY (AOR) SUCCESS INDICATORS - To develop &amp; execute the Marketing Plans for the - Brand &amp; Offline marketing. - To manage and coordinate all marketing, advertising for Holidays Business. - To manage the marketing budget and deliver marketing activity within agreed budget - Responsible for companyo social outreach program and driving consumer engagement leveraging Digital Channels - To Work with and Manage the Advertising and Media Agency to deliver the appropriate Marketing Communication - To participate in research to define brand action plans, define plans (promotions, New Product Introductions) in line with the brand seed and coordinate execution in line with the corporate strategy to enhance brand preference and profitability. - Develop effective product positioning in the market - Develop architecture for the brand and maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communication as it pertains to our brands - Manage Sponsorships, Branded Partnership Opportunities - Responsible &amp; monitor Business Health, Brand Health &amp; Business Indicators measured through Direct Traffic - New User Acquisition; Organic Mobile App Downloads - Over Business Delivery, Flights &amp; Hotels Market Share; Overall Holidays Business Profitable growth - Deliver Brand Led Marketing Campaigns to consistently drive Salience &amp; Consideration for the brand - Successful execution of Marketing strategies while working in cross functional teams - Innovative marketing programs to establish Brand salience and strengthen brand equity. - Driving brand equity index and develop desired positioning. - Ensuring resource optimization and marketing cost efficiencies through new ideas/ promotions/ marketing channels. - High on customer satisfaction KEY RELATIONSHIPS Internal (i.e., colleagues, other business units) External (i.e., suppliers, customers, service providers) - Product Team - Revenue Team - Other Online Marketing Team Members - Media Agency - Digital Agency - Creative Agency - BTL execution Agency QUALIFICATION AND EXPERIENCE EDUCATIONAL QUALIFICATIONS MBA/PGDBM in Marketing RELEVANT EXPERIENCE - 10years- experience in brand marketing - Past experience in Independently developing and maintaining marketing strategies for a Business - Should have worked extensively in B2C categories &amp; should have good exposure to Branding and Marketing Programs Development and Execution. COMPETENCIES REQUIRED FUNCTIONAL COMPETENCIES BEHAVIOURAL COMPETENCIES 1. Brand Management 2. Market communication 3. Market research 4. Positioning brand effectively 5. Anticipating market drivers 6. Market segmentation&nbsp; - Innovation/Creativity - Customer focus - Drive for results - Business acumen - Problem solving - Priority setting - Conflict management/interpersonal savvy

Delhi NCR

Associate Director/Director/Head - Brand Marketing - Holiday Business  

Associate Director/Director/Head - Brand Marketing - Holiday Business   ,Job Description for Associate Director/Director/Head - Brand Marketing - Holiday Business   in Spicyjobs in  Delhi NCR for (10-14) years of experience. Apply Now!

Job Description for Associate Director/Director/Head - Brand Marketing - Holiday Business   in Spicyjobs in  Delhi NCR for (10-14) years of experience. Apply Now!