Associate Director/Director - Category Growth - HPC/Toys/Sports/Stationery/Furniture/FNV

Associate Director/Director - Category Growth - HPC/Toys/Sports/Stationery/Furniture/FNV

Key Responsibilities:

1. Develop and implement growth strategies to increase market share and profitability.

2. Utilize market trends, consumer insights, and competitive dynamics for strategic decisions.

3. Align growth initiatives with company goals in collaboration with category leadership.

4. Lead marketing campaigns to enhance brand visibility and customer engagement.

5. Create integrated marketing plans with the central marketing team.

6. Oversee merchandising and content creation.

7. Use data analytics to monitor performance and campaign effectiveness.

8. Generate insights to optimize marketing strategies.

9. Conduct market analysis to identify opportunities and threats.

10. Ensure customer-centric approaches in all activities.

11. Use customer feedback to enhance the shopping experience and drive loyalty.

12. Develop strategies for customer retention and lifetime value.

13. Coordinate with buying, sales, and merchandising teams to support growth initiatives.

14. Build strong relationships with internal stakeholders.

15. Manage the marketing budget, ensuring efficient resource allocation and financial target achievement.

16. Track key performance indicators (KPIs) to assess initiative success.

17. Implement corrective actions to address variances.

Requirements:

1. Bachelor's degree in Marketing, Business, or related field; MBA preferred.

2. Proven success in driving category growth and achieving financial targets in e-commerce.

3. Strong understanding of digital marketing strategies.

4. Exceptional analytical and communication skills.

5. Strategic thinker with execution capability.

6. Ability to work in a fast-paced environment.