Associate Director - Digital Marketing - International School

Role: Digital Marketing Program Head

Key Responsibility Areas:

STRATEGY FORMATION -

- Defining the digital marketing strategy for the group to increase customer engagement .

- Establish creative direction for all marketing campaigns for all the campuses globally. Lead the content team and enable it to create high quality content for website, social media channels etc

- Constantly engaged in tracking industry and competitors in all the geographies.

- Planning of complete media advertisement planning i.e. digital, television & print, on air & out door .Develop and manage vendors across requirements (website, print, social media etc.) locally and for all the geographies.

BUDGET MANAGEMENT -

- Instrumental in developing the annual budget for the group with an eye of detail on optimizing the marketing spend.

- Maintain and report the ROI of marketing campaigns of all the campuses on a regular basis to higher management.

OPERATIONS MANAGEMENT -

- Track, record and measure all digital marketing activities locally and all across campuses.

- Derive critical insights from marketing data and implement thereby resulting in greater efficiencies in operations.

KPIs:

- Delivering projects on time as per requirement

- Ensuring error free work

- Meaningful role in long term planning

-looking for organisational growth

Scope of Work

- Exposure to work for multiple geographies

- Involvement in Global Assignments

Desired Skills:

- MBA with Diploma in Digital Marketing or equivalent with 10-15 yrs of experience in related field.

- Good experience of interacting with Media of multiple geography (South East Asia/ UAE / India). Experience of developing contents along with hands-on experience in digital marketing tools, Digital Performance and Analytics with in depth and up-to-date knowledge of latest digital and social media techniques, and digital landscape.

For further details please contact Ruchi: 9911200994