Associate Director - Digital Marketing - Education

1. Own & Manage the Marketing Plan for driving growth in demand or supply acquisitions in key categories

2. Ideate and Run experiments using SEM, Email or any other acquisition channel to continuously improve the ROI/CAC for the business

3. Collaborate with agencies and other internal functions in executing all digital media strategies

4. Ensure strict adherence to the budget pre-sanctioned with the management team and support Finance/Accounts with proper budgeting/accounting of all expenses

5. Drive a daily/weekly/monthly review of all key metrics that impact the business and take necessary action to support the business or company goals for any month/quarter/year.

6. Mentor and inspire the team to do their best at all times and keep them aligned towards company/brand's objectives and overall vision

7. Support the management team, operations and customer support in delivering the best possible user experience using all channels and resources available.

Required Skills / Experience

1. Demonstrated ability to plan and execute Marketing Campaigns through Google, Facebook, Microsoft Ads or other similar Advertising Platforms

2. Experience in using Analytical Tools to prepare a performance audit report and propose/implement changes to improve the ROI of Paid Marketing Campaigns

3. Ability to draw insights from data and make recommendations backed by relevant data to create new growth opportunities

4. Ability to understand consumer behavior and translate that into an effective strategy for achieving business growth or delivering better consumer experience

5. Ability to work with other functions - particularly product, sales and customer support to help the company deliver a best-in-class consumer experience at all touchpoints