Associate Director - Content Marketing

Work Model - Remote

Role and Responsibilities:

- Creative Strategy & Vision: Develop and execute the overarching creative strategy for the company across all marketing channels (YouTube, Google Ads, Meta (Facebook, Instagram), Email, WhatsApp, Website, and App). Lead creative brainstorming sessions to innovate and refine the brands creative direction continuously.

- Campaign Development & Execution: Conceptualize and oversee end-to-end execution of integrated marketing campaigns, ensuring that messaging, tone, and creative assets align with company's core values and goals.

- Team Leadership: Lead, mentor, and manage a team of talented copywriters, graphic designers, video editors, and content writers. Foster a creative environment that encourages collaboration, innovation, and accountability.

- Brand Consistency: Ensure that all creative output is consistent with the brands voice, tone, and visual identity. Maintain brand integrity across various marketing channels while adapting the message and format to fit the medium.

- Collaboration with Cross-functional Teams: Work closely with Marketing, Product, and Growth teams to ensure that creative content supports strategic initiatives, product launches, and growth objectives.

- Performance Optimization: Analyze campaign performance, track KPIs, and optimize creative efforts to improve engagement, conversion, and retention. Implement a test-and-learn approach to continuously refine creative strategies.

- Content Creation & Direction: Oversee the production of various content forms including digital ads, social media content, email campaigns, landing pages, explainer videos, and more. Provide direction for video shoots, design work, and writing.

Requirements:

- 7 to 12 years of experience in creative direction/content marketing.

- Proven track record in managing and executing high-impact digital campaigns across YouTube,

- Google Ads, Meta (Facebook/Instagram), and other key marketing channels.

- Strong leadership experience with a demonstrated ability to manage and inspire creative teams.

- Expertise in digital content creation, including video, graphics, copywriting, and design.

- Expertise in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), and project management tools (Asana, Trello, etc.).