Associate Director - Category Marketing - eCommerce

JD - AD, Category Marketing

Position Description:

This role will lead Category marketing, Events planning and GTM for brand launches for TV and Appliances business.

Category Marketing lead will be in charge of the Go To Market for new product / brand launches in TV & Appliances category. This role entails working closely with the marketing communications team to develop the assets for all the relevant communication media for launch and sustenance campaign. Responsibilities include bringing new customers to the category, planning and developing effective marketing communication campaigns for category growth, new launches and sustenance. This role should understand the whys behind the sales of different brands and price segments and build on the same to give the right messaging across all touch points customized by brand models.

This would also involve working with in-house / external designers to produce materials of visual impact and within brand guidelines. The lead would also be expected to understand how digital marketing domains work for Large category and prepare the roadmap for digital marketing for the category basis this.

Scope of Duties and Responsibilities:

- Develop marketing plans to drive traffic using all available channels : Direct, Search, Reco and Affiliate

- Develop and execute plans to meet traffic plans as per AOP in time in line with various events/festivals

- Front end TV and Appliances BU for mega events like BBD and BSD

- Lead the GTM of exclusive brands and own the marketing dollars for effective deployment

- Assess market trends and seasonality to project demand shifts by category

- Work closely with categories to understand how list for growth and translate this to demand plan

- Problem solving to bridge gap between top down guidance on demand and bottom up category plan

- Responsible for end-to-end planning of inventory from purchase requisition to customer invoice

- Facilitate meetings with sales teams to valid forecasts over and above core business

- Manage brand relationships on operations and drive continuous improvement in ops metrics

- Conduct financial risk assessments on above

- Support internal customer service inquiries

- Identify current and potential product shortages, develop and execute recovery, advise interested parties of status and recovery plans