Associate Director - Brand Management - FMCG/Online

Only 2011 Pass out

Who you are -

A. A Brand Strategist with passion for brand building who has hands-on understanding of brand development and GTM

B. A Brand Evangelist who cannot just shape existing brands and but has the drive to help scale and deliver on business metrics

C. A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders

D. Above all you should be Consumer First. Someone who can help distill and bring forth deep consumer insights to complex business problems

Core Responsibilities

A. Would contribute to the Brand Development, Positioning and Go-to-Market for Company's Sales events & Category marketing initiatives.

B. Would be the custodian of the brand for sale events who will define and drive adherence to brand philosophy & campaign design

C. This is a category agnostic role that will cut across multiple brand portfolios and therefore a cross category exposure is an added advantage

Must haves

A. Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect

B. Creative thinker with a passion for ideas and deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences.

C. Be comfortable with both creative and business dimensions of marketing

D. Comfortable to strategize and execute large scale branding and marketing communication campaigns

E. Think about brand beyond communication and develop a holistic brand experience from packaging to after sale service across consumer touch points

F. Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

G. Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins