Associate Director/Associate Vice President - Sales - Real Estate

Associate Director / Asso. Vice President - Sales

We are looking for someone as a Site Sales Head / Project Sales Head for a Property Consulting Firm based at Mumbai (Project based at Navi Mumbai / KDMC)

Role Specifications :

1. Budgeting and AOP :

- Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.

- Monitors marketing budget to ensure activities are within budget

- Provides inputs on product pricing and marketing budget for AOP

2. Sales Planning and Strategy :

- Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for project

- Assigns sales targets to team

- Tracks the Sales Inventory (through Sales Force, SAP )

- Interacts with customers for sales closure and final negotiations

3. Marketing Promotions Planning :

- Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc

- Drives approval of marketing plans with developer Marketing team

- Gives inputs on marketing campaign.

- Reviews project related content

- Ensures availability of creatives on time from developer marketing team

- Monitors the effectiveness of the marketing campaigns

4. Market Research :

- Assess market potential

- Reviews survey methodology

- Coordinates with external agency and internal teams to conduct : - macro level market research, SWOT analysis, prevailing prices, competition projects - micro level research covering consumer study, consumer profiling , focus group discussions

5. Product Development :

- Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc.) at design stage

6. Channel Partner Network / corporate sales set up and management :

- Defines process and guidelines for creation and management of channel partner / corporate sales

- Shortlists potential channel partner according to company criteria

- Communicates company terms and conditions

- Monitors channel partners for lead generation and conversion

- Supports Channel Partners for post sales customer service

7. Lead Generation :

- Plans with team members to generate and manage leads

- Monitors lead assignment, categorisation and lead management as per guidelines

- Ensures updation of leads/walk-in database on SFDC

8. Customer Relationship Management :

- Addresses escalated customer related issues - complains, queries

- Forwards customer complaints to relevant functions and follow up for resolution

9. Process Improvement & Adherence :

- Identifies processes/procedures in own work area that need improvement

- Recommends process improvement ideas to streamline efficiency/costs/productivity

- Undertakes process improvement activities in own work area

- Complies with company defined guidelines and processes

- Adheres to project timelines

10. Hiring and Team building :

- Ensure adequate and manpower in all verticals

- Review the team performance

- Minimise attrition

Position Specifications (Know-How, Skills and Knowledge for this position) :

- Current Education Qualification & Experience - 10+ years of experience in sales in real estate industry and should have generated sales of more than 500 to 800Cr in single FY.

Minimum Education Qualification & Experience - MBA Marketing & Sales from Premiere B school, 10-15 years relevant experience in marketing in residential segment in real estate

P.S : If you aren't interested for the role, kindly refer to someone who would be open to explore.

Contact : +91 98993 77707