Associate Director - Admissions & Marketing - Education

About the Institute of Product Leadership:

Founded in 2012, the Institute of Product Leadership (IPL) is essentially a growth incubator that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of "Learning by Doing" in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science.

We are on a mission to create 10,000 product and tech leaders in 5 years!

Yes, we are absolutely serious and we can't do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Title:- Associate Director - Marketing & Admissions

About the Role:

If you love rolling up your sleeves to identify revenue opportunities, develop and execute marketing strategies, manage consistent growth, work with cross-functional teams with awesome people, drive admissions, lead digital & event marketing and are looking to create a major impact on the marketing DNA of a dynamic and growing company, you should really, really apply to this job.

The kind of person we are looking for:

- You get stuff done, whatever it takes and drive other's to completion

- You have hired, mentored and led marketing team members (Digital, Event, Content)

- You thrive on working well with others. You love to collaborate with the founding team, subject matter experts, learning specialists, sales and inspire them to do their best.

- You don't already know everything but you love to learn.

- You are not here for a job but to make an impact in the industry

Location: Bangalore, India

Work Experience:

7+ years of marketing experience with the last few years in digital & event marketing, leading high-performance marketing teams. Experience in Education Management / EdTech is highly preferred.

Your Job Responsibilities in this Role:

- Lead the development of an annual admissions strategy to meet enrollment goals

- Build & manage a team of highly effective marketing professionals

- Develop effective marketing campaigns to attract prospective students

- Plan and oversee event planning, execution

- Monitor and evaluate the performance of marketing initiatives

- Analyze data to inform decisions around admissions, marketing

- Manage budgets for marketing initiatives

- Work closely with internal teams to ensure the successful execution of all initiatives

- Prepare reports on the progress of initiatives

- Hold yourself and the teams you manage accountable for defined outcomes

Key Job Benefits:

- Significant freedom and responsibility to chart the marketing direction

- Work directly with the leadership team on new initiatives, strategies and execution

Qualifications & Requirements:

- Hands-on experience in developing and implementing Digital Marketing strategies

- Excellent people and management skills to interact with diverse stakeholders to be a strong team player

- Superior written and verbal communication skills, exceptional presentation and negotiation skills

- Exceptional ROI-tracking skills, able to prove what is -or isn't-working

- We care more about what you have done, what you can do vs. what degree you have