Associate - Digital Marketing - Online/Internet

We are hiring for a USA based company .

Associate - Digital Marketing

- Strategizing, Designing and Implementing of an end to end Digital Marketing plans and campaigns in order to meet acquisition targets.

- Increase online leads and grew brand visibility through the development of multi-channel and multi-phase online campaigns which includes Facebook, LinkedIn, Twitter, Email marketing in order to increase Sales and Revenue.

- Creating Marketing materials with the help of design team which include Ads, Sponsored Updates, Infographics, Banner Ads, Interactive HTML Emails and Market Research documents by exploring several Modern Marketing Tools and Platforms.

- Carrying out A/B testing and Multivariate testing on a frequent basis to unlock greater User Experience, get the deep understanding of online User Behaviour, to ensure cost effectiveness of the Internet Marketing Budget and multiply Digital Marketing ROI.

- Monitoring and Analysing website metrics including the number of Acquisitions, Time on Website, Bounce Rate, Page View, Time on Site per Page and Conversion Ratio for the web-leads through Google Analytics.

- Implementing Automated and Manual Email Marketing follow-up strategies using MailChimp other email marketing tools that generate Sales by targeting prospects and converting them into Revenue.

- Engaging leads through different channels that lead to repeat Business and Customer Referrals.

- Responsible for Website Administration, managing and updating a website on a regular basis using Content Management System - WordPress.

Ideal Candidate:

- 2-4 Years of experience in digital marketing.

- Good understanding of the online publisher and monetization ecosystems.

- Strong analytical skills and data-driven thinking.

- MBA Marketing is plus. (Optional).