Associate Consultant - Digital Analytics

The role is for our client; Top Advertising Agency , for Bangalore Location

The Associate Consultant plays a vital role by supporting the global analytics teams and internal staff to manage digital, social and offline data to generate dashboard, scorecards and insights required by different levels of management.

Responsibilities include:

- Harnessing large volumes of data from different Social sites, Omniture and develop centralized database and generate Digital as well as Social insights for the business.

- Developing Omniture Site Catalyst tagging documentation, maintenance and quality control for new and established websites.

- Collaborating closely with internal teams (marketing analytics, account management, interactive strategy) and integrate different data sources

- Maintaining regular documentation of Analytics processes and techniques, such as data preparation, Omniture & social data pulling, Q/A, variable transformations, and reporting templates.

- Working with Marketing analytics team to generate different level of Digital & Social Media reports

- Gathering business requirements and identifying measures to be incorporated into the Digital & Social Analytics reports.

- Establishing measurement infrastructure for Digital & Social Analytics reporting.

- Maintaining a functional expertise in database creation, database management techniques, social media Analytics, Web Analytics reporting and other similar requirements.

- Building ppt reports as needed, demonstrating ability to show data in a visually appealing and compelling way

Required Skills

Mandatory Skills

- 4+ years’ experience in Web Analytics

- Strong knowledge on web analytics, Tag development, auditing, SAINT Classification

- Strong knowledge on Omniture Site Catalyst

- Experience in interactive marketing, business consulting using website data(Omniture, Facebook, Twitter etc.) and information to help drive specific targeting and marketing recommendations

- Bachelor’s degree in quantitative, marketing or business area

Good to have Skills

- Knowledge on Social Media Analytics using Facebook, Twitter, YouTube, Radian6 etc. are plus

- Knowledge on data pulling from different Social Media sites is a plus.

- Knowledge on SQL/SAS/SPSS is a plus

- Experience in database creation with design of databases is a plus

- General understanding of CPG industry

- Familiarity in VBA / Automation is a plus

- Experience with data visualization platforms a plus (Tableau, QlikView, Klipfolio, etc)