Associate Consultant/Consultant/Engagement Manager - Marketing Mix - Analytics Software Development Firm

Associate Consultant/Consultant/Engagement Manager - Marketing Mix

About The Company:

ARA's client is a leading, high growth Analytics Software Development company developing products that touch and positively impact human lives across the globe. They are headquartered in the US and have a software development center in Bangalore. Their work is mainly focused on Healthcare Industry.

The Role:

This position requires good familiarity with a broad range of quantitative/analytical techniques to help clients improve their business decisions. Candidate will work on projects in sales & marketing space such as multi-channel marketing effectiveness, sales force effectiveness, marketing mix analysis, segmentation, response modelling, design of experiments (test/control analysis) etc. Individual should possess aptitude to understand business context and apply statistical and AI/ML tools and techniques suitable for the project assigned.

Key Responsibilities:

- Deliver projects in areas of Multi-Channel Marketing Effectiveness, Sales Force Effectiveness, Marketing mix modelling, Channel Responsiveness, Prescriber Network Analysis, Design of Experiments

- Carry out exploratory data analysis, data extraction and transformation as prerequisite to any leading statistical work

- Lead project engagements in Sales & Marketing Analytics space in areas of Targeting, MultiChannel Marketing Effectiveness, and Promotion Response Analysis etc.

- Manage projects which includes planning and execution, along with communication and resolution of issues associated with day-to-day interactions with the clients' business unit/onsite client contact

- Create insightful reports and deliverables that provide strategic recommendations to clients and other stakeholders based on model artefacts

- Mentor a team of data scientists, helping them understand business context and strengthening their technical knowhow on the job

- Extend assistance to onsite client contact in various pre-sales activities e.g. preparing presentation, responding to RFPs etc.

- Explore and develop innovative methodologies which enhance efficacy of existing solutions to business problems

Skills Required:

- Data Scientist with statistical modelling experience of approximately 3 to 10 years of experience, preferably in Pharma or Healthcare analytics

- Educational background in Operations Research, Econometrics and/or Statistics

- Hands-on experience with R or Python is mandatory

- Proficient in Microsoft Excel & PowerPoint. Ability to work with visualization tools e.g. Tableau, PowerBI etc. will be considered good to have skill-set

- Experience working with pharma companies and pharma datasets is a plus along with some hands-on experience of AI/ML techniques

- Strong analytical aptitude and technical ability to explore and innovate

- Ability to think out of the box, assess current processes and offer ideas for improvement.

- Must possess good interpersonal skills along with excellent presentation and communication skills

Qualifications & Experience:

Qualification: Operations Research, Econometrics and/or Statistics

Experience: 3-10 years