Associate - Business Development

Key Responsibilities:

- Conduct in-depth market research to identify potential clients, emerging industry trends, and lucrative business opportunities within East Africa.

- Analyze the competitive landscape, staying abreast of industry developments to inform strategic decision-making.

- Generate leads through a multi-pronged approach, including cold calling, strategic networking, and leveraging online platforms.

- Qualify leads based on pre-defined criteria, prioritizing high-potential opportunities for the sales team.

- Collaborate effectively with the sales team to develop compelling sales presentations and proposals.

- Assist in the preparation of contracts and other sales-related documents, ensuring accuracy and completeness.

- Maintain meticulous records of all business development activities, including lead pipelines and progress towards targets.

- Contribute to the development and execution of a comprehensive business development strategy, aligning with the company's overall growth objectives.

- Provide valuable insights and recommendations on product/service enhancements based on market feedback and customer needs.

- Foster strong communication with internal teams, keeping them informed of market dynamics and business development progress.

- Prepare regular reports to track key metrics, analyze performance, and identify areas for improvement.

- Represent the company at industry events, conferences, and trade shows, promoting offerings and building valuable connections.

Required Skills:

- Graduation or Post Graduation in Business Administration, Marketing, or a related field (preferred).

- Minimum 1-2 years of experience in business development or a relevant sales role.

- Proven track record of identifying and qualifying leads, generating new business opportunities, and contributing to sales growth.

- Strong analytical and problem-solving skills with the ability to translate market research into actionable insights.

- Excellent communication and interpersonal skills, with the confidence and ability to build strong relationships with diverse stakeholders.

- Demonstrated ability to work independently while also collaborating effectively within a team environment.

- Proficiency in CRM software, Microsoft Office Suite (Excel, Word, PowerPoint), and email communication tools.

- Fluency in English (required); knowledge of an additional East African language (a plus).

- Strategic thinking, strong follow-up skills, and a proactive approach are essential