Associate Brand Manager - FMCG

Associate Brand Manager(BRAND EXECUTIVE) - FMCG/ Foods industry

We are currently looking for an Assistant Brand Manager for the topmost FMCG Conglomerate in India. The position is to be based at KOLKATA

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalization of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It has a very diversified product portfolio including Foods, Snacks, personal care, hair care, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Job Description:

1. Brand Planning: Analyze MR data for growth prospects, change in brand positioning, brand health

2. Portfolio Planning :Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

3. New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

4. Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

5. Trade Promotion: Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

6. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

7. Consumer Complaint Redressal: Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

8. Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights

9. Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

10. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager

Role Requirements:

a. Education/Qualification: Post-graduate in Business Management from a respected B-School (with specialization in Marketing/related field, if applicable)

b. Experience: 1 to 3 years' relevant experience in FMCG in Brand Executive, Category Development, Territory Sales or similar roles

CTC Offered: 15 to 18 Lakhs and standard benefits

Job Location: Kolkata

Interested candidates may furnish the following details :

Your latest updated CV as a word attachment :
Your current and expected Salary package :
Your willingness to relocate to Kolkata :

Lalit
Options India Group