Associate/Assistant Manager - Marketing Analyst - IT

Mission and Scope:

- To ensure data capture and measurement for all marketing campaigns.

- Identify insights and opportunities from the available data.

- Transform the data into dashboards for relevant stakeholders

- Define the best processes for the practice and keep updated on new trends in the field.

- Help in defining the strategy going forward- Automation/Machine Learning etc.

Key Responsibilities and Outcomes:

- Ability to be data-driven and highly analytical. Generating data-based insights that help to launch impactful and effective marketing and customer acquisition campaigns.

- Lead web analytics and set up measurement process and best practices. Taking ownership of all marketing measurement and analytics implementation.

- Diving deep into campaign performance data, identify trends and insights, and identify optimization opportunity across all marketing channels.

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies through continuous testing (A-B/ Multivariate), innovation and measurement.

- Ensure correct end to end funnel measurements starting from lead gen platforms to CRM.

- Coordinating with relevant stakeholders to share key learning to maximize effectiveness and ROI

- Communicate effectively with executive audiences by creating performance dashboards.

Qualifications: Education, Competencies (Knowledge, Skills & Behaviour) and Experience:

Minimum Qualifications:

- BE, MBA -TIER 1 or 2 Institute (Specialization in Marketing/Analytics)

- 3-7 years of relevant experience with translating data and trends into recommendations, strategies, and actionable insights to get better ROI from their various digital marketing initiatives.

Preferred Qualifications :

- Experience with Google Analytics including Google Ads, FB ads other advertising channels.

- Experience with A/B and multivariate experiments

- Prior experience with marketing projects like Media Mix Modelling (MMM), Multi Touch Attribution Modelling, Conversion Lift, LTV prediction and time series forecasting.

- Working knowledge of Sales Force Data Cloud and Sales Force Marketing Cloud

- Working knowledge of visualization tools such as Google data studio/ Incorta/ Quicksight.