Assistant Vice President/Vice President - Content Writer - eCommerce

Content Writer AVP/VP Position - Ecommerce

Head of Content :

- The Head of Content oversees all marketing content initiatives, both internal and external. across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency. segmentation and localization, analytics, and meaningful measurement.

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

- Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person. This is to be done for each buyer persona within the enterprise.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why Continuous evolvement of strategy is a must.

- The development of a functional content calendar throughout the enterprise verticals. and defining the owners in each vertical to particular persona groups.

- Supervising writers, editors, and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

- Integration of content activities within traditional marketing campaigns.

- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics (or supervising those who do) and making recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

- Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing. including the real-time implementation of content strategies.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers leads to critical behavioral metrics!

- Establishing workflow for requesting, creating, editing, publishing, and retiring content.

- Work with the technical team to implement appropriate CMS.

- Conducting periodic competitive audits.

- Supervising the maintenance of content inventories and matrices.

- Ensuring - consistent global experience and implementing appropriate localization/translation strategies.