- Someone who loves performance marketing and has worked with large teams will be an ideal fit for the role.
- It entails the overall responsibility of delivering marketing success on mutually agreed client goals.
- Success on this role is closely linked to marketing expertise and team management.
Responsibilities:
- Develop long and short-term strategic plans for clients.
- Maintain productive relationships with clients.
- Track and monitor overall account performance to meet revenue targets.
- Work with management in identifying opportunities for new and existing clients.
- Prepare a monthly overview of client activities, revenue forecast and quarterly plans.
- Drive channel level innovation to find better ways of delivering results 7.
- Direct clients during the onboarding process.
- Manage client budgets and provide cost optimization solutions.
- 10-13 years of exp,
- Coordinate with external agencies or vendors as necessary.
- Campaign Tracking and Tag Management: Implement tracking tags (e.g., Google Tag Manager) and ensure accurate data collection.
- Troubleshoot tracking issues and collaborate with IT or development teams when necessary. Budget Management - Assist in managing SEM budget allocation and pacing.
- Monitor spend and ensure campaigns are within budget constraints.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- Proven experience with SEM campaigns, preferably in Google Ads and Bing Ads.
- Familiarity with Google Analytics, Google Tag Manager, and other relevant tools.
- Strong analytical skills with the ability to interpret data and trends
- Excellent written and verbal communication skills. Detail-oriented and organized, with the ability to manage multiple projects simultaneously. Google Ads certification (preferred).
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