Assistant Vice President - SEM/SEO - Digital Marketing

- Someone who loves performance marketing and has worked with large teams will be an ideal fit for the role.

- It entails the overall responsibility of delivering marketing success on mutually agreed client goals.

- Success on this role is closely linked to marketing expertise and team management.

Responsibilities:

- Develop long and short-term strategic plans for clients.

- Maintain productive relationships with clients.

- Track and monitor overall account performance to meet revenue targets.

- Work with management in identifying opportunities for new and existing clients.

- Prepare a monthly overview of client activities, revenue forecast and quarterly plans.

- Drive channel level innovation to find better ways of delivering results 7.

- Direct clients during the onboarding process.

- Manage client budgets and provide cost optimization solutions.

- 10-13 years of exp,

- Coordinate with external agencies or vendors as necessary.

- Campaign Tracking and Tag Management: Implement tracking tags (e.g., Google Tag Manager) and ensure accurate data collection.

- Troubleshoot tracking issues and collaborate with IT or development teams when necessary. Budget Management - Assist in managing SEM budget allocation and pacing.

- Monitor spend and ensure campaigns are within budget constraints.

Requirements:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proven experience with SEM campaigns, preferably in Google Ads and Bing Ads.

- Familiarity with Google Analytics, Google Tag Manager, and other relevant tools.

- Strong analytical skills with the ability to interpret data and trends

- Excellent written and verbal communication skills. Detail-oriented and organized, with the ability to manage multiple projects simultaneously. Google Ads certification (preferred).