Assistant Vice President - Marketing Strategy - BFSI

AVP - Campaign tracking - Marketing analytics/Marketing strategy - SAS - (Only Female candidates preferred ) - Chennai

Looking for Female professionals having 8 - 12 years of experience in Marketing Analytics, Marketing strategy. Good experience in Data interpretation - should have good ability to make sense of marketing data, creating stories, A/B or Multivariate testing, sampling, hypothesis testing, etc. BFSI domain preferred.

Tools : SAS, SQL, Digital tools exp.

This role : Assistant Vice President, APAC Marketing Strategy - is being created to overhaul the Marketing Measurement for the APAC Consumer Business. This would entail campaign measurement & marketing optimization for all APAC campaigns across 17 APAC markets and all marketing channels.

General requirements of the role are :

- Accountable for managing the end-to-end development and ongoing delivery of marketing measurement analysis & tracking reports for all regional and country campaigns

- Work closely with the Big Data Implementation, product, Business Analysis & Insights, and modeling teams to understand pipeline of new campaign launch, and ensure tracking of these campaigns from Day 1

- Enable the transformation of the campaign tracking function to bring more analytical rigor including but not restricted to working closely with the analytics leaders to ensure appropriate DOE/Test-control set-up is in place for tracking new campaigns

- Recommend strategic changes in marketing execution, and influence key stakeholders towards improving marketing outcomes

The ideal candidate would have :

- Excellent marketing ecosystem & commercial awareness

- Depth of expertise in marketing analytics, especially related to marketing campaigns tracking, Design of Experiments & attribution

- Ability to influence stakeholders through coherent and clear presentation & communication skills

- Extensive knowledge of analytics/reporting tools (e.g. Google Analytics, Adobe Analytics, etc.), Excel, query languages such as SQL, and programming languages such as Python and R

- Extensive experience with A/B and multivariate testing.

- Knowledge of / experience with multi-channel and cross-channel attribution

- Experience with in-depth marketing analytics and problem solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities

- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels

- Hands-on experience of working with marketing and digital data and combining them with sales funnel data (Salesforce, Marketo) and Adtech/Martech

Qualifications :

- 8-12 years of experience in marketing analytics roles with exposure of working in financial services

- Strong Knowledge of marketing analytics techniques & platforms including digital tools such as Adobe site catalyst, SAS & SQL