Assistant Vice President - Marketing - BFSI

Please find below mentioned job description for AVP - Marketing role

Roles and Responsibilities:

- Manage and lead a team of marketing professionals, providing guidance, coaching, and support to achieve departmental targets.

- Create and execute a comprehensive marketing strategy aligned with the company's goals and objectives.

- Strategically position the brand in the market to drive brand recognition, resonance, and customer loyalty

- Develop a robust social media across platforms to engage the audience, showcase products, and foster a thriving community.

- Possesses the ability to envision future trends and opportunities, translating them into ground-breaking marketing strategies that drive brand growth.

- Analysing market trends and preparing forecasts and suggesting course corrections from time to time in our approach if any

- Preparing and presenting quarterly and annual reports to senior management

- Promoting our brand major industry-related events

- Keeping informed of marketing strategies and trends from competitors

- Coordinating marketing strategies with the sales, financial, public relations, and production departments

- Quick to adapt to changing circumstances, transforming challenges into opportunities and utilizing emerging technologies to stay ahead of the curve.

- Manage the marketing budget efficiently, optimizing spend to achieve maximum ROI.