Assistant Vice President - Marketing Automation - Marketo & Salesforce

Inviting application for the role of AVP, Marketing Automation

- The person will be responsible for leading the team and initiatives driving world class marketing automation and multi-touch attribution across every lead and client touchpoint.

- This role will use your Marketo & Salesforce.com expertise to play an integral role in driving inflow and revenue growth across all marketing channels.

Responsibilities

- Own, develop and improve the global marketing automation and multi-touch attribution processes, including scalability, standard methodologies, future roadmap and product releases.

- Stay current on industry standard methodologies and e-privacy laws; implement new features, functionality releases, sophisticated workflows, personalization, and innovative segmentations.

- Keep current with the latest technologies and releases with Marketo and Salesforce.com and advise on their implications for the organization

- Regularly supervise and maintain synchronization between Marketing Automation Platform and CRM systems (Crucial Skills).

- Develop sophisticated multi-touch lead cultivate campaign journeys across all channels

- Collaborate with Marketing Operations to establish closed-loop analytics to understand how our marketing activity turns into customers, and continually refine our process to convert customers through management of our attribution platform

- Work with partners to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign execution

- Build and execute new processes to improve marketing automation and attribution efficiencies; build metrics that supervise performance for continuous improvements to areas such as analyzing campaigns, list segmentation, attribution, touch analysis and ensuring the use of reliable and relevant data

- Evaluate new technologies to continuously improve marketing team performance

Qualifications we seek in you

Minimum Qualification

- Experience in marketing automation, marketing operations, analytics, or similar

- Experience in a leadership or management role

- Should be proficient in using Marketo and Salesforce.com

- Shown experience in building, leading and scaling a hard-working team

- Confirmed strategic planning and business leadership capabilities; understanding of business financial analysis

- Ability to operate in a fast-paced environment with opposing priorities

- Analytical ability with experience and insights in reporting for executive audiences

- Consistent record of achieving results in a matrixed, time critical environment

- Ability to work in a collaborative and hands-on environment, seamlessly moving between strategy and execution

- Proven perfection in verbal and written communication

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.