Assistant Vice President - Digital Marketing/Product Marketing - BFSI

Role Description:

The jobholder is responsible to drive communication for new and existing products, drive customer lifetime value through cross-sell and deepening through communication linked initiatives

Role Responsibilities:

- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches

- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage

- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition

- Creating collaterals and executing marketing plans for new product launches on digital and offline

- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances

Role Requirements :

- 8-10 years experience in product marketing

- Digital marketing experience

- Experience with ATL & BTL Marketing