Posted By
Posted in
Sales & Marketing
Job Code
732132
One of leading Insurance company is hiring for channel marketing role - AVP. Please find details as below.
Location : Mumbai
Role : AVP
Key Deliverables in the Role :
- Key contact for partners, partnership teams and channel strategy teams for all Trade, Events and BTL Marketing.
- Responsible for anchoring support from all marketing and other support functions for delivering marketing KPIs to key partner such as bank branch activation, agent recruitment, lead funnel management etc
- Develop BTL marketing strategies aligned with the brand strategy
- Ensure adequate brand visibility, availability of product, sales literature and sales augmentation material with partners and branch offices
- Conceptualise and execute high impact promotions, on-ground activities, sales incentive programs (for bank partners) and customer engagement programs.
- Cultivate strategies to drive up distributor NPS while working with stakeholders across the organisation
- Take ownership of BTL agency and ensure KPIs are defined and met
- Work with Corporate communication, Brand and Digital team to ensure consistency of brand communication
- Oversee new product launches, employee town-halls, leadership conferences and events
Experience and Skills Required :
- Post graduate in management / marketing diploma
- Minimum 10 years overall experience in BTL, trade, channel or banca marketing with minimum 6 years experience in financial services preferably with large bank(s)v / insurance company
- Proven track record of delivery (strategy to execution) in organisations worked for
- Good understanding of brand management, digital marketing and sales promotions
- Excellent written and spoken communication skills
- Strong relationship management skills
- Creativity and strong project management abilities
- Strong focus on execution while managing multiple initiatives
- Excellent interpersonal skills for collaborating with colleagues, managing team, and representing the organization with partners
Khyati Parikh
Randstad
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Posted By
Posted in
Sales & Marketing
Job Code
732132