Assistant Product Manager - FMCG

Assistant Product Manager

My client is leading FMCG Multinationals Company based out of Dubai ,UAE looking for professional Assistant Product Manager from Personal care category Skin Care.

Job Responsibility:

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

- To perform Market research and analysis.

- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

- To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

- To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

- Development and implementation of marketing mix elements in line with Business/ Marketing Plans.

- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans.

The elements would include:

- Communication Strategy (including advertising).

- Promotional Plan (Consumer Promo, Trade Promo Merchandising and other visibility initiatives).

- Media Planning.

- Packaging.

- Pricing Decisions.

- Product Development.