Assistant PPC Manager

Company Profile: Shuraa head-quartered in Dubai is a Management Consultancy, operating for over 20 years in UAE. We serve our clients with all their business set up requirements ranging from issuance of trade license, to accounting services, legal services, recruitment and so on. This serves as a one-stop shop solution to our clients. Over the period of time, we have expanded our presence vertically as well as globally, serving our operations not limited to UAE market, but also India, UK, and Bangladesh.

Job Brief: Dubai head quartered Shuraa Business Setup is looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role you should be well versed with the search engine marketing (SEM) including search engine optimization (SEO). You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Job responsibilities :

- Participate in forming effective paid search strategies.

- Launch and optimise various PPC campaigns.

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Find ways to reduce risk of click fraud.

- Keep abreast of PPC and SEM trends.

Job Requirements:

- Proven 6 years of experience as a PPC expert or Digital Marketing Specialist.

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing)

- Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)

- Understanding of HTML and XML is a plus.

- Excellent communication skills.

- Analytical thinking with strong math skills.

- BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus