Assistant Marketing Manager

Assistant Marketing Manager

You'll be required to assist the team in developing campaign plans, taking data-backed decisions and monitor reporting. Your primary responsibilities include below:

- Build an in-depth understanding of the product, user gameplay and our in-house CRM system to formulate and execute various Retention marketing campaigns

- Work closely with the Revenue, Brand, Product, and Analytics teams for creation, development and implementation of marketing campaigns

- Increase engagement and success of our messaging channels like Whatsapp, SMS, IVR, Push notifications etc

- Collaborate with Analytics team, leverage data to develop new marketing strategies and continually optimize the effectiveness of existing campaigns

- Assist the team in campaign reporting, monitoring and tracking of different campaigns & also publish appropriate performance dashboards

- Craft good quality message templates for different channels

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

Job Location: Bengaluru